Network
Farrar is based around two key hubs: London, the world's global communications centre and Geneva, a key city in Europe's most international country. Connected to these is a network of over 30 global partners who keep us informed of the latest market intelligence, trends and opportunities.
This configuration enables our clients to benefit in a number of ways:
- you have the central control necessary to execute your strategy globally
- you can ensure that local, tactical solutions support the long-term development of your brand
- your local market work is built on intelligence that conforms to international quality standards
Our London and Geneva teams are staffed by people capable of thinking originally on a multi-market basis (most speak several languages too!). They are supported by on-line data covering target audience definition, media performance evaluation, competitive expenditure, lifestyle surveys and of course the latest production and technical issues, on-line and off.
Our teams liaise regularly with our partners around the world to ensure you're provided with the most appropriate mix of media and all the market data you need to discuss your plans, proposals and ideas with your offices and distributors around the world.
You're kept informed of changes and developments in local markets and you can be sure that when it comes to execution, quality control is maintained by our people on the ground.
Our global partners provide representation in all four corners of the globe.
